Scratch and Sniff Labels and Marketing

Scented Labels and Marketing

Companies are looking in all directions for creative ways to reach their customers or potential new customers. Products that appeal to multiple senses (ie: touch, vision, smell etc.) have a better response rate from their customers. For this reason, marketing designers try to design their products’ packages in such a way that visually catch their customer’s attention, and cause some form of interaction. A great way to do this, is with a scratch and sniff label.

MR Label Co., offers its customers labels printed with encapsulated ink in a wide range of scents, ranging from vanilla to coffee, roses to leather, tutti-frutti to peppermint. This allows MR Label Co.’s customers to design attractive, eye appealing, labels for MR Label Co. to print using vivid colors. MR Label Co. then applies a floodcoat with the encapsulated ink, in the desired scent. Marketers apply the scratch and sniff labels to their packages in hopes of drawing more attention to their products.

Scratch and sniff labels will initially visually stimulate a customer’s senses. Then the customer will be drawn in to touch the package, and physically scratch the encapsulated ink. The aroma given off by the scented label will cause an arousing olfaction. As a result the customer will associate this scent with the product, increasing that product’s brand power. As one can see a scratch and sniff label is attractive for marketers because it causes a customers to physically interact with products, and creates memory associations with the scent. Scratch and sniff labels are not only fun for customers, but are fun for MR Label Co. to produce, as the aromas fill the air in the factory.

6 thoughts on “Scratch and Sniff Labels and Marketing”

  1. Needed to send you this very small word just to give thanks as before for the extraordinary ideas you’ve discussed at this time. It has been certainly incredibly generous of people like you to allow extensively all that a lot of folks could possibly have distributed as an e-book in order to make some cash for their own end, chiefly considering the fact that you could have done it if you considered necessary. The good ideas also acted as the easy way to be sure that most people have a similar dream just like mine to find out a lot more in respect of this condition. I’m certain there are lots of more enjoyable moments ahead for individuals that examine your blog.

  2. I wanted to put you the tiny remark to be able to thank you over again on your precious strategies you have provided on this page. It was really strangely open-handed with you to make unhampered precisely what many people would’ve offered for sale for an ebook to get some money for themselves, notably now that you might have tried it in case you desired. These solutions in addition served to be the good way to know that some people have the identical interest really like my personal own to learn more and more when considering this matter. I believe there are several more pleasant sessions in the future for many who read carefully your site.

  3. I am just writing to make you understand what a outstanding experience my wife’s girl obtained using your webblog. She noticed so many pieces, which included what it is like to possess an excellent helping spirit to let other people with no trouble learn specific specialized things. You truly surpassed readers’ expected results. Thank you for providing these priceless, trusted, informative as well as fun tips about this topic to Lizeth.

Leave a Comment

Your email address will not be published.

Scroll to Top